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How to Discuss What Matters Most
Subject matter: Communication
Authors: Douglas Stone, Bruce Patton and Sheila Heen
Publisher: Viking Press, latest edition 2004
Difficult conversations are those that make your pulse jump, the ones you aren't sure whether or not to attempt. The authors of Difficult Conversations present tools and a clear roadmap for helping to navigate the bumpy roads associated with these challenging conversations.
The book is written in an easy to read, almost entertaining style and gives plenty real life examples. The authors point out why these conversations quickly go from bad to worse. The book highlights three common pitfalls we all make when having such conversations:
Pitfall#1: We start with the assumption that we are right and the others are wrong. The issue is that we are right from our perspective, but difficult conversations are not about getting the facts right; they are about conflicting interpretations, emotions and beliefs/values.
Pitfall #2: We never ask enough questions. Many difficult conversations are focusing on advocating for “our side” rather than being curious and inquiring the other person’s views.
Pitfall #3: We believe that in order to solve the problem we have to remain fully rational and avoid emotions or feelings. When you drill down to the heart of the issue, then feelings or emotions are at the core of the discussion.
Topics in the book include:
• How to decipher the underlying structure of every difficult conversation.
• Why what is not said is as important as what is said.
• How to identify and change our deeply ingrained but erroneous assumptions that get us into trouble.
• The role of emotions - ours and theirs.
• How conversations affect our self-image and how our self-image affects our conversations.
The checklist and road map at the end of the book provide a great place for review after reading the book.
I hope you can benefit from it.
Communicating in difficult times, 5 things to ask yourself and 4 steps to enhance your effectiveness
We are living in times when leading people and organisations can be a very challenging job. We have to make tough calls with budgets, people and programmes - tougher probably than ever before. Yet, we want to make sure that we convey the right messages and people at the receiving end understand them in the way we want them to.
Some leaders are being kept awake by these tough calls and would rather not have to make them.
Still, we have to be highly effective in our communication to do the best for the organisation and -in the long run- also for our people and ourselves.
When we communicate we sometimes tend to forget that communication has a long way to travel to reach the receiver’s cognitive brain. In theory we all know that in one way or another we filter information we absorb with our senses. Yet, when things get tough somehow we lose sight of this. And in doing so we lose the sensitivity our communication approach should incorporate when we deal with tough calls and give bad news to our direct reports or teams.
Here are 5 things we should ask ourselves when planning a conversation with people or communicating into the organisation in challenging times.
• Am I clear for myself what assumptions I am making? Can I envisage what kind of assumptions this topic could create in the others’ minds?
• What is my intent of the communication? Does the content I am planning to communicate fully reflect my true intent?
• What level of complexity can the audience handle under stress? How simple can I keep my content to make in digestible?
• Am I authentic with what I want or have to say?
• Am I able to show great empathy through ‘tough on subject but caring on people’?
After reflecting on these questions the following model could be very useful to plan for what and how we want to say it. The tool is called ‘ladder of inferences’ and was initiated by Chris Argyris and further developed by Peter Senge.
The model describes in a simple way how we process real data and observable information. Several internal steps which are influenced by our experience, our beliefs and our values lead us to certain new beliefs and conclusions. These in turn determine actions we take or how we communicate a particular subject.

The tool is as simple as it looks on the picture but will require some effort to really get used to and to be made part of our thinking.
To make it work for you in a conversation go through the following 4 steps in your mind as a preparation
Step 1: What facts do I have? Which of them do I select as relevant? Does my audience have the same facts in mind?
Step 2: What are my inferences about these facts? Why do I focus on them? What assumption am I making with these facts in mind? How can people follow my thinking process? What do I need to tell to open my perspective to them?
Step 3: What are my conclusions for the facts and assumptions? What is really important to me (my values, my beliefs) in this subject? What does my discussion partner or the audience make out if these?
Step 4: What actions have I decided to take? How do the conclusions influence my view of the world and my beliefs? What would others decide to do? What do they need to follow my proposed actions?
This may look a bit laboured at first, however, I am convinced you will reap great benefits when using it and you will get used to it very quickly, in fact, in any conversation. Just give yourself a gentle reminder and reflect on this process when things are getting really tough and you will continue to be successful and have effective conversations.
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